Coaching
Programs
Welcome to Azz‑ert Urself! Inc.® Coaching—a place where transformation meets tradition, and success honors the whole person.
Our mission is to help you excel in business and life without losing sight of who you are or where you come from. We work with entrepreneurs, executives, and high‑achieving professionals—many from Indigenous nations and other underserved communities—who are ready to grow, lead, and live with authenticity.
Through a unique integration of cultural respect, Indigenous‑centered practices, and strategic business expertise, we guide you to:
- Build resilient systems that sustain growth
- Increase profitability while maintaining integrity
- Establish the credit and credibility your business deserves
- Align daily actions with your core values
In our work together, success isn’t measured only by revenue or recognition—it’s about becoming a stronger leader, a more present family member, and a more connected community member.
At Azz‑ert Urself! Inc.®, we believe true coaching is both practical and personal: grounded in numbers and strategy, yet deeply rooted in the story and culture that shape who you are. Let’s craft a path that’s not only effective, but also authentically yours.
Personal Values: The foundation to true success
At Azz‑ert Urself! Inc.®, we believe that thriving—whether in business, relationships, or personal growth—begins with value-based living, not just goal-chasing. Too often, the relentless pursuit of goals leads to burnout and disconnection. That’s why our coaching prioritizes creating a life grounded in your deepest values, cultural identity, and authentic purpose.
We honor the truth that successful and sustainable ventures start with individuals who are deeply connected to who they are—their heritage, lived experiences, and personal truths. Through our process, we help you identify, clarify, and fully embody your core values, drawing strength from both traditional wisdom and proven modern strategies.
This is more than hitting milestones—it’s about building a life and business that feel right on the inside, not just impressive on the outside. When your values are woven into every choice and action, success stops being a temporary high and becomes lasting fulfillment.
Together, we’ll craft a path that aligns your professional strategies with your personal ethics, so you can walk forward with confidence, balance, and cultural pride. Your values are your compass—and we’re here to help you follow them without compromise.
BUSINESS Values: FOR People, Purpose, and Justice
At Azz‑ert Urself! Inc.®, a thriving business begins with values that honor people, culture, and self‑determination. Our five core values—Commitment, Honesty, Ownership, Passion, and Standards—are rooted not only in our mission of holistic wellbeing, but also in guiding principles reflected in the UN Declaration on the Rights of Indigenous Peoples, Indigenous Justice Strategies, and global human rights frameworks.
Commitment
We stand with our clients in every part of life—at work, at home, and in community—fostering resilience, cultural pride, and sovereignty over one’s own path.
Honesty
True to our name, Azz‑ert Urself!®, we lead with respectful, transparent, and courageous communication, building relationships on trust and mutual respect.
Ownership
We empower people and organizations to take responsibility for challenges and solutions—honoring the right to self‑determination at the heart of both personal growth and community justice.
Passion
Our drive is fueled by a belief in the inherent dignity, worth, and potential of every person—celebrating diverse identities and grounding success in both tradition and innovation.
Standards
Our standards reflect more than business excellence—they affirm the right to wellness, cultural integrity, and equity for all. We prioritize people over profit because true prosperity uplifts both the individual and the collective.
These values are our compass and our commitment: to do business in a way that is ethically grounded, culturally respectful, and deeply human—ensuring that success leaves no one behind.
Results: Sustainable Success with Purpose
At Azz‑ert Urself! Inc.®, we believe sustainable businesses don’t just transform lives—they honor the dignity, rights, and potential of every individual. Guided by our unwavering commitment to self‑determination, cultural respect, and overall wellbeing, we coach entrepreneurs and high‑performing professionals to build success that uplifts both people and planet.
We integrate traditional wisdom with proven strategies, equipping our clients to grow their businesses while preserving personal integrity and strengthening their communities. Under our guidance, businesses become not only engines of profitability, but also champions of equity, belonging, and positive impact.
We help you face—and overcome—the real challenges of leading at a high level: burnout, compassion fatigue, perfectionism, interpersonal conflicts, time management struggles, family and relationship strains, fear of failure, imposter syndrome, and communication barriers.
The result? Leaders and organizations that thrive from the inside out—measured not only by financial gains, but by cultural integrity, ethical leadership, and long‑term wellbeing for all they touch.
Now is the time to create a value‑based system of real success—rooted in who you are, what you stand for, and the legacy you want to leave. Click Book below to take your first step toward transformative growth that benefits both you and your community.